Job Title: Sr. Performance Marketer – D2C Specialist
Location: Chennai (Work From Office – Let’s strategize, collaborate, and lead!)
Experience: 5+ years (with experience in team and client management)
About the Company:
F22 Labs is a startup software studio based out of Chennai. We are the rocket fuel for other startups across the world, powering them with extremely high-quality software. We help entrepreneurs build their vision into beautiful software products (web/mobile). If you're into creating beautiful software and solving real problems, you’ll fit right in with us. Let’s make cool things happen!
Position Overview:
Are you a performance marketing leader with a proven track record of growing D2C brands and managing high-performing teams? Do you excel at fostering client relationships and ensuring smooth communication between teams? As a Sr. Performance Marketer and Team Lead at F22 Labs, you’ll drive campaign success, mentor a team of marketers, and ensure seamless coordination with clients to deliver exceptional results.
Key Responsibilities:
Campaign Management & Strategy:
- Plan, execute, and scale performance marketing campaigns across platforms like Meta Ads, Google Ads, TikTok Ads, and more for D2C brands.
- Leverage data and analytics to identify growth opportunities, scale winning campaigns, and maintain efficient ROI.
- Develop and optimize full-funnel strategies to maximize customer acquisition, retention, and lifetime value (LTV).
- Continuously test and refine creatives, ad formats, and landing pages for improved performance and conversions.
Team Leadership:
- Lead and mentor a team of performance marketers, fostering growth and ensuring high performance.
- Set clear KPIs for the team, monitor progress, and provide constructive feedback.
- Organize training sessions and ensure the team stays updated on the latest marketing trends and techniques.
Client Communication & Coordination:
- Act as the primary point of contact for clients, ensuring their needs and goals are met.
- Facilitate clear and consistent communication between clients and the marketing team.
- Present campaign performance, insights, and next steps to clients in a way that demonstrates value and builds trust.
- Proactively identify and resolve any client concerns or bottlenecks in collaboration with the team.
Qualifications and Requirements:
- D2C Marketing Expertise: Proven experience driving growth for D2C brands with performance marketing.
- Leadership Skills: Strong ability to mentor and manage a team of marketers, ensuring accountability and growth.
- Client Management: Excellent interpersonal and communication skills to build and maintain strong client relationships.
- Performance Marketing Mastery: Deep understanding of Meta Ads, Google Ads, TikTok Ads, and other paid platforms.
- Analytical Mindset: Data-driven decision-making with a strong grasp of metrics like ROAS, CPA, CPL, and LTV.
- Strategic Vision: Expertise in scaling campaigns and optimizing the entire marketing funnel.
- Marketing Tools Proficiency: Familiarity with analytics tools (Google Analytics, Shopify Analytics) and platforms (Klaviyo, HubSpot, etc.).
Good to Have:
- Experience with influencer marketing or affiliate marketing strategies for D2C brands.
- Knowledge of SEO and organic growth strategies.
- Familiarity with CRM tools like Klaviyo, Zoho, or Salesforce.
- Exposure to loyalty and subscription program strategies for customer retention.
Why Join Us (Perks & Benefits):
- Health Insurance: Your well-being is our priority.
- Flexible Work Timings: Work when you're most productive.
- Competitive Pay: We reward talent generously.
- Career Growth: Step into a leadership role with rapid growth opportunities.
- Collaborative Culture: Work with a dynamic, creative, and supportive team.
- Global Impact: Collaborate with high-growth D2C brands across the globe.
- Learning Opportunities: Stay ahead in the ever-evolving world of D2C marketing.
Selection Process
- 1-2 rounds of interviews to evaluate your marketing expertise, leadership abilities, and experience with D2C brands and client management.
- May include an assignment
If you’re passionate about scaling D2C brands, leading a talented team, and delivering exceptional client experiences, we’d love to hear from you. Apply now and take the lead in driving growth with us!
Shubham Vishwakarma
Full Stack Developer - Averlon
About F22Labs Global
About
We’re Hiring Humans, not Ninjas 😇
Disclaimer: Only for serious folks. Work that challenges, excites, scares you and lets you go to bed satisfied!
- Project Manager (5+ Years)
- Product Manager (4+ Years)
- Email Marketer (2+ Years)
- Facebook Ads Marketer (2+ years)
- Frontend Developer Interns (Freshers)
- Backend Developer Interns (Freshers)
- Reactjs Developer (2 years)
- Nodejs Developer (2 years)
- Python Developer (2 years)
- Senior Reactjs Developer (4+ years)
- Senior Nodejs Developer (4+ years)
- Senior Python Developer (4+ years)
- Quality Analyst (2+ years) (Manual/automation)
Note: In case you don't see a role that you’d fit in, but would love to be a part of the team at some point, we’d love to stay connected. Send us your details at [email protected]
Who we are:
F22 Labs was started in 2014 by Murtuza and Hari, 2 childhood friends who always dreamt of starting a business of their own. After working at leading startups initially in their careers, they decided to take the plunge.
Over the last 7 years, we’ve been fortunate and blessed to have worked with 250+ entrepreneurs, who have trusted us with their dream of building their startups. Some of them include Hollywood celebrities like BJ Novak and Fortune 500s like Pizza Hut Inc.
Some of our products have gone on to be used, loved and have received investment from Charlie Cheever(Cofounder of Quora), Snoop Dog(does he even need an introduction?), Evan Williams (Cofounder of Twitter) and have been nominated for awards like the Webbys.
F22 Labs has won the Top 10 Software development company awards from highly respected Clutch.co for multiple years.
One cool thing about working at F22 Labs is you can never be bored. We’re working on various products cutting across different industries like: HealthCare, Non Profits, Entertainment, B2B SaaS, Ecommerce, Fashion, Sports, Travel, Fintech, Marketplaces, EdTech, LegalTech, IOT.
We have presented our products at international conventions like WebSummit Lisbon, RiseConf HongKong, Collision Conf New Orleans, Pizza Expo Las Vegas
What we do:
We build beautiful, robust and scalable web and mobile applications for idea stage founders and growth stage startups based out of USA, Canada, Mexico, Middle East, India, Nigeria, South Africa, Singapore etc.
Our Core Values:
- Honesty & Transparency: Speak your mind and do what feels right.
- Empathy: Be kind. Listen Intently. Trust by default.
- Stay Hungry, Stay Foolish: Have childlike curiosity and hunger to learn.
- Hustle Hard: Do more with less.
- Teach, don’t preach: Knowledge grows when shared.
Perks:
- State of the Art gadgets
- Complete Health coverage for you and your family
- Flexible work timings
- Top-notch Healthcare
- Care & Appreciation
- Flexible Schedules
- Supercharged Learning
- TechTalks Sessions
- Amazing Office Indoor Games
- Cool & Fun Working Enviornment
- Accommodation & Meal for Relocation
Our Hiring process:
- A Profile Review: Resume, Portfolios, personal websites, Github, anything else you want to share with us.
- A Technical task that relates to the work you will be doing
- A Final round of interview
- An Offer and onboard you are!
Know more about us @F22Labs:
Home Page
Company video
Company social profiles
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