Product Manager (Monogastric Marketing)
Mandatory Criteria (Can't be neglected during screening) :
● Mandatory Qualification - BVSc, MVSc.
● Need candidate from animal healthcare domain (Poultry division) only
● Candidate should have experience in Brand Marketing, branding and campaigns.
● Looking for Poultry division marketing candidate.
● Candidate should be good in making and managing Brand growth and strategy
● Candidate should have experience in Product lead and successful launch of new products.
● Need Local candidates only or candidate should have solid reason for relocation.
1. Job overview & Skills
- Overview:
Responsible for growing the contribution for the Poultry division by ensuring focus in on right levers in brand communications/campaigns and work with the sales team to ensure high profitability for the company from the products under management.
- Requirement of Educational Qualifications
Bachelors / Masters in Veterinary Science (Animal Nutrition Preferred) with MBA (preferred) from reputed institute/ university
- Requirement of Professional Experience
3-7 years of experience in animal healthcare domain (Poultry) with Hands-on experience of brand management and managing the expectations of key customers including IBG
- Requirement of Functional Skills
- Strategic thinking
- Project management
- Creative
- Analytical skills
- Presentation skills
- Requirement of Behavioral Skills
- Self-starter
- Effective communicator
- Listening ability
- Collaborative
- Easily adapt to change & challenges.
2. Principal Accountabilities
Accountabilities
Major Activities
Key Performance Indicators
Develop and implement various activities and targeted campaigns to grow in assigned brands and thus ensuring growth in margins
- Develop in-depth understanding of the products, competitors to define the growth path of the segment and products.
- Develop strategic plan for focused efforts to ensure high brand recall.
- Monitor the brand performance, market share and provide timely intervention for the growth of the brands.
- Ensure growth in the contribution margins for the products as per defined targets.
- Growth & Contribution margin of the assigned brands
Be the product champion and participate in discussion with customers and internal departments to strengthen the demand
- Engage with key customers on technical discussions, trials, and new products to build customer confidence and to showcase company/ brand strengths & advantages.
- Brand Technical support for customers
- Develop the training manual and train the sales team members on product and competition.
- Regular evaluation of brand confidence for the sales team with precise action plan
- Field visits
- Training Calendar
- Brand confidence score
Continuous brand building activity by planning and execution of brand specific strategies
- Brand specific Annual Operating Plan
- Contribute in developing effective marcoms and technical collaterals
- Digital promotion / Social Media Marketing
- Represent the brand at various exhibitions, trade shows, various technical forums.
- To organize Seminars, webinars, Customer Group Meetings to showcase R&D strengths and product quality strengths.
- Publish technical articles and journals.
- To formulate effective Sales & Marketing Campaigns
- CVP
- Campaign effectiveness
- Project Conversion
Support development of new products in the segment and contribute to their success and margin
- Brand extension strategy as per product life cycle
- Identify opportunities available for new products through market scanning and customer insights.
- Work with cross functional team through the stage-gate process for development and launch of new products.
- Facilitate the pilot launch and field trials.
- Design the brand plan, pre & post launch surveys
- Successful launch of new products
- Brand Performance
Shubham Vishwakarma
Full Stack Developer - Averlon
About Natural Remedies Private Limited
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Follow CutshortShubham Vishwakarma
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