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Marketing Executive – SEO & Lead Generation
Marketing Executive – SEO & Lead Generation
Digicorp Information Systems Pvt. Ltd.'s logo

Marketing Executive – SEO & Lead Generation

payal shah's profile picture
Posted by payal shah
2 - 5 yrs
₹5L - ₹12L / yr
Ahmedabad
Skills
Search Engine Optimization (SEO)
Content Marketing
Content Writing
Lead Generation

About Us:

At Digicorp, we build meaningful digital products that solve real problems. Our cross-functional teams work across domains like healthcare, finance, retail, and AI-powered platforms. We’re now looking for a hands-on Marketing Executive with a strong focus on SEO and lead generation to help us scale our reach and impact.


Role Overview:

We are seeking a proactive, analytical, and creative marketing professional who can plan and execute campaigns with a strong focus on inbound and performance-driven marketing. This role requires a deep understanding of SEO, paid advertising, and content that converts.


Key Responsibilities:

  • Plan and implement on-page and off-page SEO strategies to improve search engine rankings.
  • Manage and optimize campaigns for:
  • Google Ads (Search & Shopping)
  • YouTube SEO
  • Local SEO
  • Plan and run paid ad campaigns on:
  • LinkedIn, Facebook, Instagram, Twitter, Reddit, and Quora
  • Perform keyword research, competitor analysis, and market trend analysis to guide campaigns.
  • Write clear, persuasive marketing content and ad copy for various platforms.
  • Collaborate with designers and other teams to produce campaign creatives and landing pages.
  • Track campaign performance and ROI using tools like Google Analytics, Search Console, and ad platform dashboards.
  • Generate leads and optimize conversion paths through funnel analysis and A/B testing.

Key Skills Required:

  • Strong knowledge of SEO best practices, algorithms, and tools (Ahrefs, SEMrush, Google Search Console, etc.)
  • Proficiency in managing Google Ads and other ad platforms (Quora, Reddit, Meta, LinkedIn)
  • Experience in content writing and copywriting with an understanding of what drives clicks and conversions
  • Ability to analyze data, draw insights, and iterate for performance
  • Basic understanding of website structure, UX, and landing page optimization
  • Excellent communication skills and a growth mindset

Nice to Have:

  • Experience working in a B2B or SaaS environment
  • Familiarity with tools like HubSpot, Mailchimp, Notion, or Canva
  • Understanding of technical SEO (schema, page speed, mobile-friendliness)

What We Offer:

  • A learning-driven culture with the opportunity to work across domains and teams
  • Creative freedom to experiment with ideas and strategies
  • Supportive leadership with a people-first mindset
  • Opportunities to grow with us as we scale our global presence
  • To apply, send your resume and a brief note on how you’ve helped generate leads in past roles.
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About Digicorp Information Systems Pvt. Ltd.

Founded :
2004
Type :
Products & Services
Size :
100-1000
Stage :
Profitable

About

We are a software consultancy and startup studio based in Dallas, TX, and Ahmedabad, India. We build usable software products for startups. We also work on home-grown ideas and spin off the most promising ones as separate ventures.


Mobile apps developed by us get million-dollar exits and Web apps handle millions of mission-critical transactions every week.


How do we do it?


We are unusually transparent with our clients and employees. That’s not the easy way but it’s the only way.

Read more

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