Talentfoxhr

Roles & Responsibilities:

1. Reach out to the target number of clients in the assigned sectors on a daily basis

2. Detail out Porter’s offerings to the clients and understand their requirements

3. Identify new requirements to be converted into products depending on client feedback

4. Make prospecting lists using industry understanding and online sources

5. Make cold calls and follow up calls to leads/prospects to assist in the conversion

6. Build short term relationships with prospects to improve chances of setting up meetings

7. Highlight any trends and concerns to senior management

Must Have:

• Positive and professional demeanor - Go-getter attitude essential
• Highly performance-driven and smart
• Inquisitiveness to understand the problem/assignment and obtain necessary learning before setting on to work

Minimum qualification: 12th pass

Must know Marathi

Local area knowledge required

Roles and Responsibilities:

● Supply/ demand acquisition: constantly maintain an over-supplying effort by

keeping a healthy pipeline of leads (by whatever channel it takes), by efficiently

training and effectively retaining.

● Retention :Will be involved in supply/customer retention activities like calling,

partner engagement validation, zonal wise supply fulfillment, customer

retention,etc

● Community management: actively moderate (bring people together), leverage,

and rule the driver /customer community to shape the best service quality to

users and the best worth for drivers.

● Execute Marketing and Branding initiatives for the city as per the BTL plans

● Market intelligence: Gather market and competitive intelligence from various

sources and create actionable insights

● Analyze data and prepare reports to monitor performances, find business

problems and come up with solutions.

● Process improvement: Identify, build and enforce Standard Operating

Procedures and Policies to support the activity and solve prevalent issues.

● Talent acquisition and management: Build a team that strives to win and

constantly track the efficiency of your team and the service quality provided to

the network, and deploy corrective/improvement. Will be leading a team of

10+ high performing individuals.

Skills

● Strong verbal and written communications skills.

● Solve business problems using analytical skills and a capacity to work with large data

sets

● Exceptional drive, excellent interpersonal skills and the ability to communicate

effectively, both verbally and in writing, and to immediately contribute in a team

environment

● An ability to manage multiple priorities and perform well in a fast-paced environment,

while maintaining a high level of client focus

● Willingness to roll up sleeves and get hands dirty by being on field most of the time.

● Strong work ethic and high attention to detail, with a desire and demonstrated ability

to learn

● Self-directed

● SQL Query writing would be an added advantage

Primary Responsibilities:

● Supply/ demand acquisition: constantly maintain an over-supplying effort by keeping a healthy pipeline

of leads (by whatever channel it takes), by efficiently training and effectively retaining.

● Retention: Will be involved in supply/customer retention activities like calling, partner engagement

validation, zonal wise supply fulfillment, customer retention,etc

● Community management: actively moderate (bring people together), leverage, and rule the driver

/customer community to shape the best service quality to users and the best worth for drivers.

● Execute Marketing and Branding initiatives for the city as per the BTL plans

● Market intelligence: Gather market and competitive intelligence from various sources and create

actionable insights

● Analyze data and prepare reports to monitor performances, find business problems and come up with

solutions.

● Process improvement: Identify, build and enforce Standard Operating Procedures and Policies to

support the activity and solve prevalent issues.

● Talent acquisition and management: Build a team that strives to win and constantly track the efficiency

of your team and the service quality provided to the network, and deploy corrective/improvement. Will

be leading a team of 20+ high performing individuals.

Required Competencies:

● Communication & team handling skills

● Supply/Demand planning

● Data analysis & problem solving

● Should be good in making reports (MS-Excel/google sheets,etc)

Required Skills:

● Strong verbal and written communications skills.

● Solve business problems using analytical skills and a capacity to work with large data sets.

● Exceptional drive, excellent interpersonal skills and the ability to communicate effectively, both verbally

and in writing, and to immediately contribute in a team environment.

● An ability to manage multiple priorities and perform well in a fast-paced environment, while maintaining a

high level of client focus.

● Willingness to roll up sleeves and get hands dirty by being on field most of the time.

● Strong work ethic and high attention to detail, with a desire and demonstrated ability to learn.

● Self-directed.

● Proficiency in SQL would be an added advantage.

Mandatory Criteria (Can't be neglected during screening) :

● Mandatory Qualification - BVSc, MVSc.

● Need candidate from animal healthcare domain (Poultry division) only

● Candidate should have experience in Brand Marketing, branding and campaigns.

● Looking for Poultry division marketing candidate.

● Candidate should be good in making and managing Brand growth and strategy

● Candidate should have experience in Product lead and successful launch of new products.

● Need Local candidates only or candidate should have solid reason for relocation.

1. Job overview & Skills

• Overview:

Responsible for growing the contribution for the Poultry division by ensuring focus in on right levers in brand communications/campaigns and work with the sales team to ensure high profitability for the company from the products under management.

• Requirement of Educational Qualifications

Bachelors / Masters in Veterinary Science (Animal Nutrition Preferred) with MBA (preferred) from reputed institute/ university

• Requirement of Professional Experience

 3-7 years of experience in animal healthcare domain (Poultry) with Hands-on experience of brand management and managing the expectations of key customers including IBG

• Requirement of Functional Skills
• Strategic thinking
• Project management
• Creative
• Analytical skills
• Presentation skills

• Requirement of Behavioral Skills
• Self-starter
• Effective communicator
• Listening ability
• Collaborative
• Easily adapt to change & challenges.

2. Principal Accountabilities

Accountabilities

    Major Activities

  Key Performance Indicators

Develop and implement various activities and targeted campaigns to grow in assigned brands and thus ensuring growth in margins

• Develop in-depth understanding of the products, competitors to define the growth path of the segment and products.
• Develop strategic plan for focused efforts to ensure high brand recall. 
• Monitor the brand performance, market share and provide timely intervention for the growth of the brands.
• Ensure growth in the contribution margins for the products as per defined targets.
• Growth & Contribution margin of the assigned brands

Be the product champion and participate in discussion with customers and internal departments to strengthen the demand

• Engage with key customers on technical discussions, trials, and new products to build customer confidence and to showcase company/ brand strengths & advantages.
• Brand Technical support for customers
• Develop the training manual and train the sales team members on product and competition.
• Regular evaluation of brand confidence for the sales team with precise action plan
• Field visits
• Training Calendar
• Brand confidence score 

Continuous brand building activity by planning and execution of brand specific strategies

• Brand specific Annual Operating Plan
• Contribute in developing effective marcoms and technical collaterals
• Digital promotion / Social Media Marketing
• Represent the brand at various exhibitions, trade shows, various technical forums.
• To organize Seminars, webinars, Customer Group Meetings to showcase R&D strengths and product quality strengths.
• Publish technical articles and journals.
• To formulate effective Sales & Marketing Campaigns
• CVP
• Campaign effectiveness
• Project Conversion

Support development of new products in the segment and contribute to their success and margin

• Brand extension strategy as per product life cycle
• Identify opportunities available for new products through market scanning and customer insights.
• Work with cross functional team through the stage-gate process for development and launch of new products.
• Facilitate the pilot launch and field trials.
• Design the brand plan, pre & post launch surveys
• Successful launch of new products
• Brand Performance